Cybersecurity is a crucial aspect secure viewer and watermarking protect your sensitive documents of any business. Business leaders must apply these systems with care and be proactive, as they are susceptible to being targeted by cyberattacks. Business development encompasses searching for new opportunities, creating and maintaining connections with customers, forming strategic partnerships, and preparing strategies to boost profits. It affects virtually every department within a business from marketing to human resources.
To answer the question of how a company’s cybersecurity adoption affects its performance, we analyzed the effect of a variety of organizational, technological and environmental factors on an firm’s determination to adopt these technologies. In particular, we utilized the TOE framework (Turner, Odeberg, and Egan 2002; TOE) to investigate the influence of these factors on organizations’ decision to adopt cybersecurity technology.
The TOE framework is comprised of four components: (1) perceived utility, (2) perceived ease-of-use, and (3) observability. We discovered that these three factors influenced the organizations’ intentions to adopt cybersecurity technology, as well as their performance. In addition, competition pressure and assistance from vendors were also a factor on the willingness of companies to take on these technologies.
Cyberattacks have become more frequent and can cause serious damage to a business’s reputation, finances, and operational capabilities. Fortunately, the most recent cybersecurity tools can help companies avoid the abrasions and improve their financial performance. It’s the time to make a change in mindset, from seeing cybersecurity as a costly security expense to accepting it as a key business function that drives growth.