A variety of different production features have benefited the Lego company throughout its existence. Lego has been able to create some of the most loved toys in the world due to these features. These features include the development of an innovative interlocking mechanism, as well as the use of plastic in place of other materials. These unique features have helped the company become the leading toy manufacturer in the world.
The 1960s saw the company continue to grow rapidly. Dagny, Godtfred Kirk Christiansens cousin joined the company in the click to find out more year 1960 as a model builder. Dagny was an expert in creating large-scale models and worlds, which were displayed in the showroom. This was an excellent way to showcase the possibilities of the LEGO bricks and also to create interest among youngsters.
In 1971, the LEGO system was expanded into new areas thanks to the addition of furniture and dollhouses. In 1972, the system was further expanded by the additions of boat and ships sets that had floating hull pieces. In the 1960s, the company started its international expansion by selling products in North America via a licensing deal with Samsonite.
In the late 1980s and early 1990s the company continued to expand, diversify, and modernize. The company also established an engineering and research department, which worked to keep the LEGO System at the forefront of new technology. It also saw the introduction of themed sets that allowed the user to create specific models without having to figure out what they should do on their own. This was the first step towards more complex building and also allowed children to get a more hands-on experience with legos.